Master Survey for Discovery Surveys, Inc.
Ken Hablow of KH Graphics often uses Master Series CGI software to serve his clients. Master Survey was just the ticket for this website.
Our client, Discovery Surveys, Inc. develops customer and employee surveys for clients. Most of their business comes through Human Resource managers.
The company website needed a survey specifically to offer to Human Resource managers.
Master Survey was chosen for this project because it shows the instant results with bar graphs after each submission.
William customized the software to place a cookie on the survey taker's computer so that a person could only take the survey once. (This feature has since been incorporated into the standard Master Survey software.)
A link on the Discovery Surveys, Inc website is available for people to see the ongoing results of their survey - but only if they have already taken the survey.
For marketing purposes, the data is used to create several PDF reports that are emailed to each participant. Eventually, the reports are assembled into one that is then available as a free download from the site. There is a link at the upper right of the home page to the download form. People are asked to register before they can download the free files. Master Survey provides the front end to a very successful marketing campaign.
Ken Hablow
©2006 Bontrager Connection LLC
Ken Hablow brings 15 years experience in strategic marketing planning to his Web site development and graphic design services. He has extensive experience in business-to-business, and business-to-consumer marketing.