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Quick 'n Easy Deception SpoilerBy Will Bontrager There is a risk associated with linking to other people's web sites in mediums where you can't maintain control. These would be such things as ezines that get mailed out or ebooks that are distributed. Once out of your hands, you can no longer make changes. The risk is that pages being linked to can change their nature. For example, changing from advocating your products to one advocating a competitor's, or advocating something contrary to your beliefs or moral standards, or using methods that make you look bad. To those following the links, it will appear that you linked to the page as it exists when they find it. That perception might harm your reputation or lose good customers. A good reputation and repeat customers are gold on the Internet. You can't control what other people do with their web pages. But you can control the browser's destination when a link is clicked. You might not be able to change the link, but you can control the browser's destination. It's done with a redirector. The links in your ezine or ebooks go to a redirector you control. If a destination goes bad, simply change the URL where the redirector sends browsers. Then the link in the ezine/ebook sends browsers to a different destination. If you don't have an alternate destination, you can redirect browsers to a page that explains the situation. Redirectors come in fancy, expensive, free, simple, easy, and combinations of those. Here is a quick and easy one: The above is a complete web page. Change both instances of http://example.com/destination.html to the correct destination URL. Then you're good to go. Upload your redirector web page to your server and link to it instead of to the actual destination. The page will redirect browsers to the correct destination URL. And you can change the destination URL whenever you feel like it. Notice a few things about the above web page:
Counting hits, and another type of redirector If you have access to your server logs or good statistics software, you can determine how often your redirector page was requested by a browser (how often the link in your ezine/ebook was clicked on). Each link would of course have its own redirector. For additional statistics, every link in all issues of your ezine and each title of your ebooks could link to its own redirector, even if the destination is to the same URL. If you do not have access to your server logs or adequate statistics software, counting stuff can be put on the redirector page itself. However, loading anything else on the redirector will slow it down by increasing load and parsing time. In addition, you'll need to remove the fast redirecting JavaScript from the HEAD area of the page. One method of putting counting stuff on the redirect page is to find and install software dedicated to that job. This page has links to a whole bunch of them, in several different categories. Another way is to use JavaScript to retrieve the destination URL. The destination is provide by a CGI script, which increments a hidden counter before sending the URL to the browser. This method, however, requires the browser to be JavaScript-enabled. If the number of redirector pages becomes confusing, or you want a control panel to keep track of things and to get statistics, use ProLinkz™. ProLinkz gives you a special URL for your link. And you can change the destination URL at any time. No redirector web page needed. February 20, 2006 Please note: Articles on this website are presented "as is". However - If you have a question about a CGI script, HTML, CSS, PHP, or JavaScript
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