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How To Impress a Supplier

By Will Bontrager

Suppliers, those who provide products and services your business requires in order to exist in its present form, unless they are exceptional, don't get a whole lot of thank you notes.

Some people email testimonials to suppliers, which are always appreciated, at least by us. Some email a private note of thanks, which are also highly valued.

A few days ago, a client really impressed us. And you can do something similar if you wish to be remembered.

(Note: It is good when suppliers remember you in a positive way. Whether or not they act on the tendency, they will most likely be biased in your favor.)

The client, Michael Bates of heat-transfer-fluid.com, not only typed a reference letter, he went to the trouble of compiling it into a PDF file and send it as an email attachment.

The reason for this blog post is not the content of the letter, although it is high praise, indeed, and impressive in and of itself. What is so outstanding is that Mr. Bates established his sincerity in our mind by going to the extra trouble of creating a PDF file of the letter under company letterhead.

The accompanying email states, "I've attached a reference letter, feel free to use it anywhere it helps you." If you're interested, the reference letter is here.

When you say "thank you," prove your sincerity by putting a bit more effort into the object or the delivery of the message than others might. It's a way to cause a supplier to remember you.

May 6, 2006

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