Customer Support and FAQ
No doubt every web site owner answers the same questions over and over.
So we put up the FAQ page. That helps, but a percentage of folks don't make it to the FAQ page. They write to you first.
Here's a strategy for answering repetitive questions quickly with attention to providing a positive experience for your potential customer.
Write an article that addresses the question giving
full coverage of the problem and solutions.
Drop a plain text version of the article into
your Autoresponder Bank.
Next time the question is asked, offer a mailto:
link where the article can be retrieved.
For example- if you were to write us to ask "What is an Autoresponder Bank", this could be the reply:
Hi!
Thanks for asking about our Autoresponder Bank. Not only is it a treat for your site visitors (offer tons of information with instant access), the information ends up on the visitor's computer and can be referred to again and again.
This article goes into detail about Master Autoresponder Bank, how to use it, how it benefits you and your web site.
Just click this link to retrieve the article by email.
Note: If this was an actual email, this would be a clickable link such as:
mailto:articles@example.com?Subject=Double-Your-
Effectiveness-with-Emailed-Articles.txt
Will Bontrager
©2006 Bontrager Connection, LLC
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