Site Search Analytics

What Are People Really Looking For At Your Web Site?

People type keywords into search engines they think will satisfy their goals. The results pages might or might not contain what they're looking for.

If they click to your web page and then immediately click the "back" button, it can suggest to the search engine software that the term is not as relevant to your page as previously supposed.

Get the searchers attention with a prominent site search box on the page — before they click "back."

When they use the site search box, that is when they tell you what they are really looking for. The Site Search Analytics software described on this page is designed to help you understand what it is they are saying.

Deciding how to update content and what content to add can be easier with site search information at hand. Content with keywords people are looking for, previously missing from your site, can now be added. Product ideas can come from scanning the search terms your site visitors use.

Site Search Analytics requires Google Custom Search. The Willmaster article, "Adding Google's Site Search to Your Web Site," provides step-by-step instructions for putting Google Custom Search on your web site.

When your visitors use the site search box, their search terms are logged. Site Search Analytics helps you make sense of what your visitors are really looking for.

The search terms can be analyzed as typed into the search box or with numbers omitted, with non-alphanumerics omitted, or case insensitive. Graphical bars can be in the report. Search terms may be separated into individual words for analyzing.

Further, analyzing can be site-wide (for grand totals view or marketing strategy information, as examples) or page by page to determine which pages may be lacking what kind of information or links.

The example Site Search Analytics screen shots show some of the ways the search data can be displayed.

The Google Custom Search management control panel lists only "popular queries". To get analytics of all your site search box queries, analyzed as search terms or as individual words, site-wide or by individual pages, optionally within certain dates, use Site Search Analytics.

Site Search Analytics is easy-to-install PHP software.

Get Site Search Analytics now. Learn what people are really looking for on your web site.